Some consumers are asking
why is your 72 Bourbon cloudy?
We can proudly answer that the cloudiness of 72 Bourbon is because it is non-chill filtered. Typical chill filtration removes fatty acids, esters, and proteins that create the haze, also known as
Today's connoisseurs, the best retailers, and franklly the best bartenders prefer their whiskey to be non-chill filtered because it assures them that flavors haven't been stripped away. Our non-chill filtered flavor profile contains additional layers not found in chill filtered bourbons, and is just as bold and untamed as if pouring directly from the barrel, which in essence, you are.
It is 100% normal, and in fact a stamp of authenticity to our high standards of
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